The Life Athletic

Behind the seams: Inspiration for Helix Collection

Behind the seams: Inspiration for Helix Collection

"Rich, intense colour blocking and couture inspired design lines were the creativeness behind this Jaggad Helix Capsule. Designs and trends are ever evolving in fashion and so the name Helix relates to DNA of the brand and shows that the fingerprint of these designs are truly JAGGAD” -- Georgie Pizaro, Head Designer

 

Helix- having an underlying meaning of DNA, the JAGGAD DNA and brand identity is right at your fingertips through our quality, performance and functional garments and ready to be explored with each new product, each new collection through evolving trends and staying ahead of the game. It will be ever evolving however, our overall pillars and brand identity stays the same. Crafted from performance fabrics, our design team ensure you will be active in fashion-forward pieces that will allow one to feel confident in what they are wearing during the workout but still smart enough for even the most style conscious woman.

 

With Helix, this capsule is feminine yet sporty. The vision of this collection was to create and design styles that are comfortable and move with you as you perform or undertake daily tasks.

 

We see innovative silhouettes that are both practical and stylish holding unique performance properties. Our signature performance garments of Printed leggings & matching crop stand bright with colour inspiration coming from the Primary colour palette. Although not completely the strong colours of red,  blue and yellow, the idea of the byzantium, nautical blue and pink champagne was to create a contrasting, standout look using block colour and lines to form.

The Alpha Helix 7/8 Leggings and Alpha Helix Crop with low-medium support are pieces that will support as you undertake different forms of training.

 

A feminine flare comes into play with the ruffles found on the Synergy Sweat and Intertwined Tank.

The Prism Wide Leg Track Pant is a refined look that is effortless yet considered being quite a fashion forward, a ‘model off-duty look’ offering for a track pant option.

The Convex Mesh Trim Tee being an oversized fit allows one to customised or leave loose for a variety of styling options but also a great staple to wear casually.

 

Overall this collection has a strong urban chic vibe with an high end feel, bringing to life the JAGGAD DNA, with a womanly touch crafted from premium performance materials for the modern woman who balances a busy lifestyle and active living.

 

 

View the full collection HERE

 

SHOP THE FULL COLLECTION HERE

 

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