The Life Athletic

“I love how working out makes me feel, the energy and stress release alone make it worthwhile.”

Born and raised in Southern California, Rocky Barnes has a strong influence and love for fashion and travel striving to find balance in her busy lifestyle.

Often jet-setting and sometimes monthly to new picturesque locations, Rocky is always on the go therefore maintaining a healthy lifestyle is high in her day-to-day priorities. Rocky embraces an active routine by mixing it up between boxing, yoga or even hiking but as long as she is moving her body for her mind and energy that is all that matters.

Rocky grew up practicing Tae Kwon Do, a sport passed down through her family where her great grandfather and grandfather both practiced at elite levels in the sport. Following suite, Rocky trained and worked hard to get her black belt, and this is the story we wanted to tell, as many may not know this side to Rocky Barnes. 

Training up to 3-4 hours a day in Tae Kwon Do when she was younger, Rocky has learnt the discipline and commitment to hard work and it translates to the career she has now. Rocky is always raw and transparent with her audience on her platform only working with brands that speak the same strong values, thus maintaining her authenticity.

The #ROCKYXJAGGAD Collection encapsulates pieces that can take you from pre to post workout, that perform and move with you and are stylish to wear casually as you take on the rest of your day.

 

Crafted and constructed from premium performance fabrics, this capsule features key colours of the season, some favourites of Rocky’s and strong stripe detailing strategically placed for a flattering finish. Heading into transeasonal weather, outerwear is key and the selection of silhouettes in this collection allows you to mix and match effortlessly.

 

For this campaign we wanted to show Rocky’s heritage and strong performance background through the boxing element of the photo-shoot and videography. Expressing toughness, strength and hard work this can translate and compliment the features and characteristics of our active garments- being built to support your training whilst still being fashionable.

 

Blending feminine yet fierce #RockyxJAGGAD is available in store & online now. 

 

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