Behind The Scenes: Rebecca Judd For Jaggad SS17


 Rebecca Judd for JAGGAD. Film by Life in Light Films

 

Avoiding the elements and the gamble of Melbourne weather, we took to the studio for the latest setting for Bec Judd’s collection launching 13.11.17.

 With the overarching theme behind this collection being about BALANCE, what an ideal place to shoot then in the beautiful studio of One Hot Yoga & Pilates based in South Yarra.

The collaboration was a natural fit for JAGGAD with Bec being co-founder of JAGGAD, along with being an icon in the fashion industry, mother of four and actively living a healthy & well-balanced lifestyle everyday.

This photoshoot we see Bec floating between the mat and the reformer doing simple, steady movements to build strength and find balance- this collection allows one to practice freely so you can focus on your workout.

This setting and image surrounding this collection encompasses how you can take a moment out of your busy day, come to a beautiful studio, clear your mind, refresh and find balance.

 

Collection Launching: 13.11.17

 

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