The Life Athletic

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The life athletic journey began in 2013 when the current owners, including life long friends and ex AFL football players Chris Judd and Steven Greene, bought the triathlon brand JAGGAD. Once they had ownership, JAGGAD was reinvented as a stylish functional sports performance apparel brand, using the latest technical textiles and construction techniques.

At JAGGAD we don’t believe in hype, marketing jargon or empty promises. Our multi-sport performance garments are cut from the best fabrics, created by passionate designers for people who appreciate beauty, simplicity and design in sport and in life.

To create the life worth living you have to work hard. Our mission is to support those on the path to the life they aspire to. We want to support you to be your best while looking your best.

Our member


Part club name and part aspirational statement, our tagline captures the JAGGAD philosophy: be where our customers are and motivate them to positive action.

An active life. A healthy life. A Life Athletic.



Day to day training requires garments that work well and work hard, day in and day out. To ensure we create products that exceed expectations we partner with experienced athletes to advise on product design and functionality. This process of consultation ensures that from the very beginning our products are created from a very real athletic DNA.


Our products not only work hard they also look good. Our customers purchase JAGGAD products knowing they will last the test of time.

JAGGAD Technology

We create garments that are fit for purpose. They are designed to do their job. That means using the best fabrics and the best construction and cut to create garments that work hard.

JAGGAD Active Life

Leveraging our passion for Australian culture, ingenuity
 and active lifestyle we aim to motivate people to get involved, reach personal goals, re-discover themselves and in the process change their lives for the positive.

PROUDLY Australian

We’re proud to be Australian. We fuse Australian sports heritage with the ever changing face of contemporary Australian culture. Straight talking and honest we keep an eye on international trends but our hearts firmly rooted in Australia. Most importantly, we love having FUN!

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Explore our range of premium performance fabrics here