The Life Athletic

JAGGAD x The Iconic Exclusive Collection Launch Event

JAGGAD x The Iconic Exclusive Collection Launch Event

Getting into the full swing of the spring season, our JAGGAD team ventured to Sydney to launch a new and exclusive range with The Iconic / The Iconic Sport.

Gratefully, JAGGAD has been stocked on The Iconic/ The Iconic Sport for the last three years, and this partnership has seemed like a natural and progressive fit for both brands to launch an on-trend, high energy and supportive range in the Iconic's hometown of Sydney.

 

The #JAGGADxTheIconic collection encapsulates four classic styles to support any activity and performance that will take you from workout to street with ease. With hints of neon green, vintage peach, navy and snakeskin, this collection stands out for all the right reasons.

 

Reminiscing 1980’s Miami, where colour popped and oversized pieces and leotards were in style, we paid respect to this retro look. Being inspired to capture this in our collection and launch event, we partnered with One Day Dream PR to bring this concept to life. 

 

Lining the brick, ominous room of the Roslyn Packer Theatre, Party with Lenzo styled the layout perfectly. Strong bursts of colour, with key accents of neon and snakeskin coming through, it created an eye-catching visual representation of the inspiration behind the collection.

 

Strong branding and decals from Entourage Events of ‘JAGGAD x The Iconic Sport’ featured on the media wall and DJ booth along with a neon green ‘JAGGAD’ sign displayed on the mirrors. This created the perfect ‘Instagram’ moment and acted as a main focal point during the workout where guests could watch their moves and snap away. Snakeskin print wraps also featured on the media wall to contrast with the peach popping from the balloons (from Belle Balloons) and floral features (from The Flower Posse).

 

The Treasure Room complimented the space with it’s 3-D style geometric peach shapes to feature on the media wall and braid bar. Lounge furniture, a DJ booth, plinths and tables also lined the room (From The Treasure Room), to fill the space with different elements that guests could enjoy visually and take in the space around them.

 

 

As guests began to fill the space, all decked out in the new collection, instantly they were transformed. High energy and excitement was built, music was pumping from Khanh Ong (@khanhong) to create the dance vibes for the workout ahead, creating a fun environment for guests to mingle and snap away.

 

Guests could complete their look and enjoy getting their hair braided by Kevin Murphy hair stylists (@kevin.murphy.australia) featuring hot pink ribbon and strong active inspired hairstyles to tackle their workout, with fierce braids of any kind.

 

At the commencement of the workout, on came the retro tunes with Retrosweat’s instructor Shannon Dooley to take guests through an aerobics inspired workout- and boy was it fun!

 

All you could hear was laughter and see smiles as insecurities went out the window, the space was one where you could let your hair down, dance like no one was watching but most importantly have FUN! Everything that JAGGAD is all about!

 

A surprisingly sweaty workout, this cardio filled, aerobics class took things to a whole new level, mixing strength exercises and dance moves such as the grapevine, to allow guests to experience moves they have probably only heard about or seen on YouTube.

 

A half an hour sweat and we were ready for a healthy post-workout refuel! On the menu – make-your-own poke bowls!

 

Food was displayed on plinths (from The Treasure Room) and food risers featuring neon and snakeskin (from Entourage Events). The display could not have looked prettier amongst further balloons (Belle Balloons) and flowers (The Flower Posse) and a lovely way to end the event before taking on the rest of the Thursday afternoon!

 

Guests mingled and cooled down in the space amongst the lounge (The Treasure Room) and bar stools (Valiant Events) enjoying their poke bowls and refreshments from Aqualove and Greene St Juice.

 

We cannot thank The Iconic enough for partnering with us for this collection and we look forward to supporting Australian’s to be healthy and active further with you in many collections to come!

 

Retrosweat- what a great way to sweat! It didn’t even feel like a workout everyone was having that much fun! Thank you!

 

A big thank you to all our partners for the day, and a shout out to One Day Dream PR for bringing it all together, and Party With Lenzo for the amazing styling and visually bringing this event to life!

Partners are as follows:

Party With Lenzo: @partywithlenzo: Styling partner

www.lenzo.com.au

 

Entourage Events: @entourageevents: Signage- Media Wall, DJ Booth, ‘JAGGAD’ Decal on mirror, Food & Drink menus, Food risers and snake skin wraps. 

www.entourageevents.com.au

 

The Treasure Room: @thetreasureroom_ : Media Wall & Braid bar 3-D shapes, lounge furniture, plinths, tables and a DJ booth.

www.thetreasureroom.com.au

 

Valiant Events: @valiant.events : Stools and Bar tables

https://valiant.com.au/event-hire

 

Belle Balloons: @belleballoons: Balloons

www.belleballoons.com.au

 

The Flower Posse: @theflowerposse : Flowers

www.theflowerposse.com.au

 

Aqualove: @aqualovewater : Water

https://www.aqualovewater.com/

 

Greene St Juice : @greenestreetjuice : Juices

https://www.greenestreetjuice.com/

 

Kevin Murphy: @kevin.murphy.australia : Hairstylists

https://kevinmurphy.com.au/

 

 Retrosweat: @retrosweat : Workout

https://www.retrosweat.com.au/

 

The Iconic: @theiconicau @theiconicsport

www.theiconic.com.au

 

One Day Dream PR: @onedaydreampr

https://www.onedaydream.com.au/

 

Images by Arvin Prem Kumar @arvinpremkumar

 

 Until next time Sydney!! 

 

Shop the JAGGAD x The Iconic Collection HERE

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